Christian Grönroos

Finnish academic

Born

1947

23 works Add another?

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Service management and marketing: managing the moments of truth in service competition

by Christian Grönroos
First published in 1990
17 editions, 2 ebooks

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In search of a new logic for marketing: foundations of contemporary theory

by Christian Grönroos First published in 2007
3 editions

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Service Management and Marketing: Customer Management in Service Competition

by Christian Grönroos First published in 1992
3 editions

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Strategic management and marketing in the service sector

by Christian Grönroos First published in 1982
3 editions

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In Search of a New Logic for Marketing

by Christian Grönroos First published in 2007
2 editions

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Service management and marketing: managing the moments of truth in service competition

by Christian Grönroos First published in 1990
1 edition

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Marknadsföring: nordiska perspektiv

by Johan Arndt, Christian Grönroos, and Lars Gunnar Mattsson First published in 1981
1 edition

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Services Marketing and Mangement

by Christian Grönroos First published in 1999
1 edition

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Marketing services: a study of the marketing function of service firms

by Christian Grönroos First published in 1979
1 edition

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Marketing y Gestion de Servicios

by Christian Grönroos First published in 1994
1 edition

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Service management and marketing: managing the service profit logic

by Christian Grönroos First published in 2015
1 edition

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Ekonomi och marknadsföring: festskrift till Gösta Mickwitz = Economics and marketing : essays in honour of Gösta Mickwitz

by Gösta Mickwitz, H. C. Blomqvist, Christian Grönroos, and Lars-Johan Lindqvist First published in 1992
1 edition

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An applied service marketing theory

by Christian Grönroos First published in 1980
1 edition

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Kvantitativ analys: övningsbok för användning av modeller i markedsföring

by Christian Grönroos First published in 1977
1 edition

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Marknadsanalys genom experiment

by Christian Grönroos First published in 1976
1 edition

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Marknadsföring av industriella tjänster

by Christian Grönroos First published in 1979
1 edition

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Marknadsföring av tjänster: en studie av marknadsföringsfunktionen i tjänsteföretag

by Christian Grönroos First published in 1979
1 edition

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Marknadsorienterad företagsledning inom tjänstesektorn: ett organisatoriskt problem

by Christian Grönroos First published in 1978
1 edition

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The nature of service marketing

by Christian Grönroos First published in 1978
1 edition

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Service-oriented international marketing strategies: an overview

by Christian Grönroos First published in 1979
1 edition

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Finnish academic

Born

1947

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ID Numbers

OLID: OL1008358A
ISNI: 0000000110031298
Library of Congress Names: n79103573
VIAF: 108843569
Wikidata: Q4356111
Inventaire.io: wd:Q4356111

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Christian Grönroos

23 works Add another?

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