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August 20, 2008 | History

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Paul Farris

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Marketing metrics: the definitive guide to measuring marketing performance

by Paul Farris
First published in 2007
18 editions, 2 ebooks

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Key marketing metrics: the 50+ metrics every manager needs to know

by Paul Farris First published in 2009
5 editions

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Using a nonlinear response function in estimating advertising's carry-over effects

by Paul Farris First published in 1978
3 editions

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An investigation into the impact of advertising on the price of consumer products

by Paul Farris First published in 1979
2 editions

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Determinants of variations in the advertising-to-sales ratio: a comparison of industry and firm studies

by Paul Farris First published in 1980
2 editions

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The profit impact of marketing strategy project: retrospect and prospects

by Paul Farris First published in 2004
2 editions, 1 ebook

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Relationships between changes in industrial advertising and promotion expenditures and changes in market share

by Paul Farris First published in 1976
2 editions

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The relationship between distribution and market share

by Paul Farris First published in 1988
2 editions

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Advertising & promotion management: a manager's guide to theory & practice

by Paul Farris First published in 1983
2 editions

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Canada Bear: Volume 1

by Paul Farris, Lafayette Azevedo, Carlos Avevedo, Matt Critchfield, and Sean Wilson First published in 2019
1 edition

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Determinants of advertising intensity: a review of the marketing literature

by Paul Farris First published in 1977
1 edition

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Cutting Edge Marketing Analytics

by Rajkumar Venkatesan, Paul Farris, and Ronald T. Wilcox First published in 2014
1 edition

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Accounting for the market share-ROI relationship

by Paul Farris First published in 1989
1 edition

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Retail power: monster or mouse?

by Paul Farris First published in 1992
1 edition

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Advertising intensity in consumer goods businesses: an empirical analysis

by Paul Farris First published in 1978
1 edition

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Marketing metrics: the definitive guide to measuring marketing performance

by Paul Farris First published in 2010
1 edition

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Market structure research: theory and practice in agricultural economics

by Paul Farris First published in 1969
1 edition

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The Relationship Between Distribution and Market Share (report # 88-103)

by Paul Farris, James Olver, and Cornelis Dekluyver First published in 1988
1 edition

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Advertising intensity in consumer goods marketing: an analysis of variations in advertising-to-sales ratios

by Paul Farris and Harvard University. Graduate School of B... First published in 1976
1 edition

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ID Numbers

OLID: OL1073003A

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