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Leonard L. Berry

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Born

1942

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Servqual, a multiple-item scale for measuring customer perceptions of service quality

by A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry First published in 1986 — 3 editions

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Marketing services: competing through quality

by Leonard L. Berry First published in 1991 — 3 editions

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Emerging perspectives on services marketing

by Leonard L. Berry, Leonard T. Berry, and G Lynn Shostak First published in 1983 — 2 editions
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On great service: a framework for action

by Leonard L. Berry First published in 1995 — 2 editions

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Service quality: a profit strategy for financial institutions

by Leonard L. Berry, David Bennett, and Carter Brown First published in 1988 — 2 editions
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Marketing for bankers

by Leonard L. Berry First published in 1975 — 2 editions

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Management lessons from Mayo Clinic: inside one of the world's most admired service organizations

by Leonard L. Berry First published in 2008 — 2 editions
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Ten lessons for improving service quality: commentary

by Leonard L. Berry, A. Parasuraman, Valarie A. Zeithaml, and Marketing Science Institute First published in 1993 — 1 edition

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Un Buen Servicio Ya No Basta: Cuatro Principios del Servicio Excepcional al Cliente

by Leonard L. Berry First published in 2003 — 1 edition

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Financial institution marketing: strategies in the 1980s

by Leonard L. Berry and James H. Donnelly First published in 1980 — 1 edition

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Como Descubrir el Alma del Servicio: Los Nueve Motores del Exito Empresario Sostenido

by Leonard L. Berry First published in 2001 — 1 edition

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Discovering the soul of service: the nine drivers of sustainable business success

by Leonard L. Berry First published in 1999 — 1 edition

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Selling in Banking: Today's Reality, Tomorrow's Opportunity

by Leonard L. Berry and Donna M. Kantek First published in 1989 — 1 edition

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Xiang shi jie zui hao de yi yuan xue guan li

by Leonard L. Berry First published in 2009 — 1 edition
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Bankers who sell: improving selling effectiveness in banking

by Leonard L. Berry First published in 1985 — 1 edition

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Capture and communicate value in the pricing of services

by Leonard L. Berry First published in 1996 — 1 edition

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Die Kunst Kunden zu begeistern. Neun Erfolgsfaktoren für Service der Extraklasse.

by Leonard L. Berry First published in 2000 — 1 edition

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Marketing for the bank executive.

by Leonard L. Berry First published in 1974 — 1 edition
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Marketing and the social environment: a readings text

by Leonard L. Berry First published in 1973 — 1 edition
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Management lessons from Mayo Clinic: inside one of the world's most admired service organizations

by Leonard L. Berry First published in 2017 — 1 edition

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ID Numbers

OLID: OL234375A

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