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Dwayne D. Gremler

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Services marketing: integrating customer focus across the firm

by Valarie A Zeithaml, Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 1999
6 editions, 1 ebook
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Services Marketing

by Valarie Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler First published in 2002
2 editions, 1 ebook
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Loose Leaf for Services Marketing

by Mary Jo Bitner, Valarie A. Zeithaml, and Dwayne D. Gremler First published in 2017
1 edition

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OLID: OL2640419A

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