{"name": "Jim Smith", "personal_name": "Jim Smith", "key": "/authors/OL357812A", "type": {"key": "/type/author"}, "photos": [15125406], "bio": {"type": "/type/text", "value": "**Born:** February 27th 1975\r\n**Died:** Still Alive\r\n\r\n\r\n\r\nJim Smith is a British author, illustrator and designer who is behind the gift and card range, Waldo Pancake, Head of Design for franchise chain Puccino Coffee as well as creator of the award-winning children's series Barry Loser.\r\n\r\nJim Smith (aka Waldo Pancake) is a designer, illustrator, and writer best known for his sharp, silly, and wonderfully blunt brand of humor. Under the name Waldo Pancake, he\u2019s created a world of products filled with bold typography, cheeky one-liners, and deadpan doodles that turn everyday objects into laugh-out-loud statements. From mugs and notebooks to greeting cards and t-shirts, his work combines clever wordplay with stripped-back design, proving that less really can be more (and funnier). Jim\u2019s creations have appeared in shops and gift stores around the world, earning him a cult following of people who like their wit served dry, with a side of sarcasm."}, "birth_date": "February 27th 1975", "death_date": "Still Alive", "alternate_names": ["Waldo Pancake"], "latest_revision": 5, "revision": 5, "created": {"type": "/type/datetime", "value": "2008-04-01T03:28:50.625462"}, "last_modified": {"type": "/type/datetime", "value": "2025-11-19T19:22:11.996167"}}