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Frank R. Kardes

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Handbook of Consumer Psychology

by Paul M. Herr and Frank R. Kardes First published in 2007 — 12 editions

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Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology)

by Paul M. Herr, Frank R. Kardes, and Jacques Nantel First published in 2005 — 7 editions

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Handbook of Research Methods in Consumer Psychology

by Frank R. Kardes, Paul M. Herr, and Norbert Schwarz First published in 2019 — 6 editions

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Consumer behavior and managerial decision making

by Frank R. Kardes First published in 1999 — 3 editions
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A nonreactive measure of inferential beliefs

by Frank R. Kardes First published in 1987 — 2 editions
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Consumer behavior

by Frank R. Kardes First published in 2011 — 1 edition

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Consumer Behaviour and Managerial Decision Making (World Student)

by Frank R. Kardes First published in 1999 — 1 edition
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

by Dawn Iacobucci, Deidre L. Popovich, Steven S. Posavac, Frank R. Kardes, and Georgios A. Bakamitsos First published in 2015 — 1 edition

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Spontaneous inference processes in advertising: the effects of conclusion omission and salience of consequences on attitudes and memory

by Frank R. Kardes First published in 1986 — 1 edition
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Experiencing Consumer Behavior

by Frank R. Kardes First published in 2010 — 1 edition

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Consumer Behavior, Science and Practice

by Maria Cronley, Frank R. Kardes, and Thomas Cline First published in 2010 — 1 edition

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Advances in Consumer Research

by Frank R. Kardes First published in 1996 — 1 edition

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Advances in Consumer Research (Vol 23. Issn 0098-9258.)

by Frank R. Kardes First published in 1996 — 1 edition

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ID Numbers

OLID: OL404074A

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