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Last edited by
ImportBot
August 15, 2020 |
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Guilherme Pires
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Ethnic Marketing: Culturally Sensitive Theory and Practice
by
Guilherme Pires
First published in 2014
8 editions
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Subjects
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS / General
Consommateurs issus des minorités
Consumers
Cross-cultural studies
Ethnische Gruppe
Industrial Management
Interkulturelles Verstehen
Management
Management Science
Market segmentation
Marketing
Marktsegmentierung
Minority consumers
Nationale Minderheit
Organizational Behavior
Segmentation du marché
Zielgruppe
Études transculturelles
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ID Numbers
OLID: OL8138231A
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