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Klaus Backhaus

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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung (Springer-Lehrbuch)

by Klaus Backhaus, Bernd Erichson, Wulff Plinke, and Rolf Weiber First published in 2005 — 13 editions

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Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einführung

by Klaus Backhaus, Bernd Erichson, and Rolf Weiber First published in 2013 — 3 editions

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Multivariate Analysis: An Application-Oriented Introduction

by Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, and Thomas Weiber First published in 2021 — 2 editions

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Dienstleistungsproduktivität : Band 1: Management, Prozessgestaltung, Kundenperspektive. Forum Dienstleistungsmanagement

by Manfred Bruhn, Karsten Hadwich, Klaus Backhaus, Silke Bartsch, Hans H. Bauer, Margret Borchert, Marc-Oliver Blockus, Markus Brenner, Nina Brockhaus, and 45 others First published in 2011 — 2 editions

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Industriegütermarketing

by Klaus Backhaus First published in 2011 — 2 editions

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Tarifwahlverhalten Im Business-To-Business-Bereich: Empirisch Gestützte Analyse Am Beispiel Mobilfunktarife

by Susanne Stingel and Klaus Backhaus First published in 2008 — 2 editions

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Strategisches Marketing

by Klaus Backhaus and Helmut Schneider First published in 2009 — 2 editions

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Internationales Marketing

by Klaus Backhaus and Markus Voeth First published in 2010 — 2 editions

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Hindernislauf Marketing: Erleuchtung - Ernüchterung - Durchbruch

by Klaus Backhaus and Karen Krings First published in 2012 — 2 editions

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Handbuch Industriegütermarketing: Strategien - Instrumente - Anwendungen

by Klaus Backhaus and Markus Voeth First published in 2004 — 2 editions

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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung

by Klaus Backhaus, Bernd Erichson, Wulff Plinke, and Rolf Weiber First published in 2018 — 2 editions

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Marktleistung und Wettbewerb: Strategische und Operative Perspektiven der Marktorientierten Leistungsgestaltung

by Klaus Backhaus First published in 2013 — 2 editions

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Handbuch Business-to-Business-Marketing: Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing

by Klaus Backhaus and Markus Voeth First published in 2015 — 2 editions

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Hurdle Race Marketing: The Enlightenment - The Disillusionment - The Breakthrough

by Klaus Backhaus First published in 2013 — 2 editions

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Internationales Marketing

by Klaus Backhaus First published in 1996 — 2 editions

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Industriegütermarketing.

by Klaus Backhaus First published in 1999 — 2 editions

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Deutschsprachige Marketingforschung. Bestandsaufnahme und Perspektiven.

by Katrin Mühlfeld and Klaus Backhaus First published in 2000 — 1 edition

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Allgemeine Betriebswirtschaftslehre - Koordination betrieblicher Entscheidungen: Die Fallstudie Peter Pollmann, http://www.peter-pollmann.de (Springer-Lehrbuch)

by Dietrich Adam, Klaus Backhaus, Ulrich W. Thonemann, and Markus Voeth First published in 2003 — 1 edition

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Marketingstrategien für den schienengebundenen Güterfernverkehr

by Klaus Backhaus First published in 1992 — 1 edition

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International Marketing

by Klaus Backhaus, Joachim Buschken, and Markus Voeth First published in 2004 — 1 edition

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OLID: OL865577A

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