MARC Record from Library of Congress

LEADER: 01661nam a22002778a 4500
001 2009007614
003 DLC
005 20090302122415.0
008 090220s2009 nyu b 001 0 eng
010 $a 2009007614
020 $a9781576603505 (alk. paper)
040 $aDLC$cDLC
050 00 $aHD69.B7$bB733 2009
082 00 $a658.8/27$222
245 00 $aBrands and branding /$c[edited by] Rita Clifton ; with Sameena Ahmad ... [et al.].
260 $aNew York :$bBloomberg Press,$cc2009.
263 $a0904
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
650 0 $aBrand name products.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$xManagement.
650 0 $aBrand name products$xForecasting.
700 1 $aClifton, Rita.
700 1 $aAhmad, Sameena.